Jen-Hsun Huang, the CEO and co-founder of Nvidia has claimed that Android is the operating system (OS) to dominate the future of mobile gaming.
Despite keeping their options open when it comes to Surface and Windows RT, the company sees Android as the dominant force in the market, with Huang pointing to their Shield device as a means of further growing the OS’s ecosystem. The Shield is an Android-powered portable gaming console, with the ability to output game content to larger screens.
“Shield is our initiative to cultivate the gaming marketplace for Android,” explained Huang. “We believe that Android is going to be a very important platform for gaming in the future, and to do so we have to create devices that enable great gaming to happen on Android.”
Android has started to overtake Apple’s App Store in a number of important criteria. More mobile phone devices now have access to the Android OS than Apple, with 497.1 million phones running on Android last year compared to just 135.9 million on Apple. The OS’s primary app store, which offers users access to a vast library of game apps, is also larger than the App Store, with roughly 25,000 more app titles. In addition to this, Android users are also able to access a large number of mobile dedicated gaming sites, such as RoyalVegasCasino.com.
Huang added that Android could stretch beyond gaming into various entertainment markets: “Android is the most disruptive operating system that we’ve seen in a few decades… We have some for [plans] for Windows RT or Surface but our focus is that going forward the vast majority of Windows or ARM will be Surface and the vast majority of everything else in Tegra is Android. Android is not just about phones.”
These statements, which Huang made on an investor call, signify the intended future direction for Nvidia. Huang identifies Android as a means for further growing and expanding the company’s market offerings.
With the release of the Shield console, Nvidia are hoping to encourage independent Android game developers to create tailored game products for Tegra, Nvidia’s system on a chip for mobile devices. If this occurs, more Android device original equipment manufacturers may begin to consider equipping their devices with Tegra when building out specification for new hardware.
It is a long-term strategy for the company, with Nvidia congregating close to the Android boom to benefit from the knock-on effects. Huang concluded: “At a time when many are struggling with the decline in the mainstream PC market, our visual computing leadership has positioned us well to grow with the accelerating adoption of GPUs in the cloud and the world of connected devices.”